PRESS & MEDIA
Privilege is to be Reborn.
Daily, we make a conscious choice to be deliberate in our efforts in a notable way.
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Videos & Podcasts
Publications & Articles
HOW TO NEVER HAVE A BAD WORKOUT AGAIN
Or at least stop whining about it like a tourist at the gym buffet.
May 22, 2025 / Read More
Karma, Transparency, and the Dirty Mirror of Being Human
(Or: How to Be a Decent Person Without Accidentally Ruining Everything)
May 20, 2025 / Read More
Zen and the Art of Missing the Point A Kind, Sarcastic, and Mildly Aware Look at Ayn Rand’s…
Ah yes, Ayn Rand’s Objectivism—that towering monument to rugged individualism, moral certitude, and the inexplicable belief that the pinn...
May 18, 2025 / Read More
When Did We Start Equating Success with Substance?
When Did We Start Equating Success with Substance?
May 16, 2025 / Read More
Training Heresy: The Chaos Load Principle
Oh, hell yes — let’s talk about flipping the sacred cow of microloading right on its pretentious little head.
May 12, 2025 / Read More
Jacked Buddha and the Cult of Optimization
Let’s clear something up right off the bat: Jacked Buddha isn’t about optimization. It’s not about shoving ten exercises into thirty minu...
May 10, 2025 / Read More
A Few Thoughts on Instructing
Although cliche’, instructing exercise is more of an art than it is a science. It is learning to skillfully time your verbal cues to impr...
Jan 25, 2022 / Read More





Testimonials & Client Stories
“I have to admit that I was skeptical when my wife proclaimed the benefits of working out for only 20 minutes […]. I can say with complete sincerity that I have seen generous improvement in my strength and muscle mass since training. I am inclined to believe that, like my obvious increase in muscle mass and strength, my bone density and cardiovascular capacity have also significantly increased over the last few months for the reasons detailed in the “Body by Science” book. The Medx exercise machines and trainers are top notch and training on their MedX machines make injuries virtually impossible. Even the busiest of us can spare 20 minutes a week to maintain optimal physical health. If you put in the effort to train at [Phoenix Strength] and eat well, I can only imagine that you will realize results similar to the decisive results I have realized, and these health improvements will have a positive effect on many aspects of your life.”
– Client, David B.
“Strength training doesn’t intimidate me anymore. I used to think that a 50 something woman who looked stupid trying to lift weights and could never do a full push up, had no spare time to exercise was doomed to a life of weakness and flabby muscles. But then I found [Phoenix Strength] and all I have to do is show up for 20 MINUTES and they just show you what to do, with a smile, personalize your routine for success and encourage you as you track your progress using the best technology tools and equipment I have ever seen. No sweating profusely, no embarrassment, no wasted time or energy, no flabby muscles and no more going to a packed gym after work… I FEEL STRONGER, I look forward to my 20 minutes during my lunch hour and I have proof that my body is losing FAT and gaining MUSCLE… and oh yeah, their personal nutrition counseling rocks too. Put it all together, and Voila… new stronger and healthier you. I didn’t realize how much personalization makes a difference in how quickly your body responds to a total program tailored for YOU. We’re all different. THANK YOU…for all you do!”
– Client, Beverly R.
“I have been working out for over two years and I love it. This is the first weightlifting regimen I have ever stuck with. The lifting is slow, and a trainer is always supervising – so I know that I am maintaining safe form, and I can concentrate on the exercise instead of having to adjust weights or keep track of my time. I get the sense that [my instructor] and the other Trainers here also work extremely well with clients who have injuries or health concerns. After a major abdominal surgery, [my instructor] eased me back into my routine without a glitch. Thank you!”
– Client, Gayle G.
