PRESS & MEDIA
Privilege is to be Reborn.
Daily, we make a conscious choice to be deliberate in our efforts in a notable way.
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Videos & Podcasts
Publications & Articles
Free Will, Fatigue, and the Strange Religion of “Trying Harder”
People don’t usually say it out loud, but a lot of training advice is rooted in an unexamined assumption: there’s a tiny captain sitting ...
Nov 28, 2025 / Read More
Balance as a Verb
People talk about “balance” like it hides behind a secret door. As if life rewards the disciplined with some stable middle point where ev...
Nov 19, 2025 / Read More
The Power Of Ritual
Before any client begins training with me, they get this document. It’s part of my onboarding and part of my upcoming book. I use it beca...
Nov 17, 2025 / Read More
Tolerance as the First Adaptation
Most people approach exercise backwards. They spend years shopping for the “perfect program” that “fits them” — the right schedule, the r...
Aug 24, 2025 / Read More
Exercising vs Practice
Historically, in the early days of physical culture, no one said they were “working out.” They were practicing.
Aug 15, 2025 / Read More
Meditation Is Just Balance (Don’t Overthink It)
True meditation isn’t a self-help technique — it’s the end of self-help. It’s physical. It’s stillness. It’s the art of not flinching whi...
Jul 24, 2025 / Read More
The Pump Is a Behavior, Not a Feeling
When most people think of “the pump,” they think of a swelling sensation — veins rising, skin tightening, and maybe some ego inflation. B...
Jul 22, 2025 / Read More
Teach the Phonics First: Why Personal Training Must Become a Course, Not a Crutch
Unfortunately, the key to a client’s success is teaching the white-collar or knowledge worker a blue-collar mentality. If you are a train...
Jul 17, 2025 / Read More
More Powerful Than a Locomotive, Yet Bowing to a Flower: Superman as a Bodhisattva
The new Superman movie opened this weekend, and while I haven’t seen it yet (I will), I’ve been sitting on this piece for a while. It jus...
Jul 12, 2025 / Read More
The Myth of “Good Enough”: Why Skipping Warm-Ups Is a Symptom of a Racing Brain
Let me say something upfront: this isn’t about the warm-up. This is about your attitude toward effort. Your relationship with time. Your ...
Jul 08, 2025 / Read More
Testimonials & Client Stories
“I have to admit that I was skeptical when my wife proclaimed the benefits of working out for only 20 minutes […]. I can say with complete sincerity that I have seen generous improvement in my strength and muscle mass since training. I am inclined to believe that, like my obvious increase in muscle mass and strength, my bone density and cardiovascular capacity have also significantly increased over the last few months for the reasons detailed in the “Body by Science” book. The Medx exercise machines and trainers are top notch and training on their MedX machines make injuries virtually impossible. Even the busiest of us can spare 20 minutes a week to maintain optimal physical health. If you put in the effort to train at [Phoenix Strength] and eat well, I can only imagine that you will realize results similar to the decisive results I have realized, and these health improvements will have a positive effect on many aspects of your life.”
– Client, David B.
“Strength training doesn’t intimidate me anymore. I used to think that a 50 something woman who looked stupid trying to lift weights and could never do a full push up, had no spare time to exercise was doomed to a life of weakness and flabby muscles. But then I found [Phoenix Strength] and all I have to do is show up for 20 MINUTES and they just show you what to do, with a smile, personalize your routine for success and encourage you as you track your progress using the best technology tools and equipment I have ever seen. No sweating profusely, no embarrassment, no wasted time or energy, no flabby muscles and no more going to a packed gym after work… I FEEL STRONGER, I look forward to my 20 minutes during my lunch hour and I have proof that my body is losing FAT and gaining MUSCLE… and oh yeah, their personal nutrition counseling rocks too. Put it all together, and Voila… new stronger and healthier you. I didn’t realize how much personalization makes a difference in how quickly your body responds to a total program tailored for YOU. We’re all different. THANK YOU…for all you do!”
– Client, Beverly R.
“I have been working out for over two years and I love it. This is the first weightlifting regimen I have ever stuck with. The lifting is slow, and a trainer is always supervising – so I know that I am maintaining safe form, and I can concentrate on the exercise instead of having to adjust weights or keep track of my time. I get the sense that [my instructor] and the other Trainers here also work extremely well with clients who have injuries or health concerns. After a major abdominal surgery, [my instructor] eased me back into my routine without a glitch. Thank you!”
– Client, Gayle G.


